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For this assignment I analyzed an advertisement for the genocide in Darfur. When you first look at the ad the first words that you see are the large ones "Darfur Action Now." These three words show the thesis of the poster. The author is clearly saying that we need to take action in the situation in Darfur. The second thing I noticed when I looked at this is ad is the smaller words which say,
"400,000 people killed"
"2.5 million people displaced"
"Rape and murder every single day"
"And the genocide continues"
I think the author put these quotations in smaller font because he wanted you to get the main idea first and then he is providing these facts in order to back his opinion up. He says take action, but no one would take action against something when they don't even understand what is going on. The third that you see is pictures of some people and the situations in Darfur.
In this poster the author uses the emotional approach because he knows that in order to get people to help the viewers need to feel sympathetic. So by providing the statistics and the pictures he shows the real side of what is happening, but also by using a bit of exaggeration to make the reader feel more sympathetic.